Live streaming an event used to be a major investment of time and money. These days, if you want a simple, do-it-yourself option to stream an event, you can be streaming in short order. You'll still want to invest the time to test and make sure your setup is working well, and probably to integrate the folks that are on the other end of the stream into the event somehow (perhaps through a special Twitter hashtag or by inviting emails). UStream even has mobile apps to allow you to broadcast from your phone, or to allow your viewers to watch on their phones!
Here are the steps that UStream describes in order for you to start streaming:
- Sign up
- Plug in your camera
- Sign in and click "Start Broadcasting"
- Type in the name of the stream and click "Create"
- Allow the site to access your camera
- Click "Start Broadcast" to go live (and hit "Record" if you want to record the video)
Here's an excerpt from a case study by the Colorado Health Foundation:
"...In these days of tight travel budgets and the need for expanding geographic outreach, Ustream can assist your organization take the conversation beyond your event’s walls.
...
The 2010 Colorado Health Symposium quickly sold out with more than 400 people in attendance. We decided to setup a Ustream channel to expand access by providing live broadcasts of our plenary sessions. Ustream audience members were also able to chime in on the dialog using an integrated Twitter feed and a chat feature. Not knowing quite what to expect, our Ustream audience grew to over 300 viewers throughout our three day conference and included a college class, bloggers and many constituents who weren’t able to attend in person. We were also able to “syndicate” our Ustream feed via a relationship with HealthGeek.tv. Ustream also allows for recording and provides a nice archive of your event footage."
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