Many small non-profits are asking questions about whether or how deeply to get involved in social networks and social media. It's important to think it through before jumping in, because it will take a certain amount of resources to do it right and you will want to make sure you can devote them to it before you begin. If you are in this situation, you may find the video embedded below to be helpful in terms of quantifying the extent of social media adoption in broad terms.
The author of Socialnomics created this video "to get people thinking about social media...I primarily wanted to give a tool to every marketer and every individual who has been struggling with all the hype about social media. Is it a fad or is it the next revolution? The video is designed to show it’s not a fad and here are some hardcore statistics that show that it’s actually the biggest thing since the industrial revolution." [1]
You will need to decide the best strategy for your particular niche or audience, but these numbers provide an interesting framework to think about social media and some good justification for considering how to move your non-profit into the social media arena.
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