Continuing our series of SEO tips, we come to what is probably the most important of all: add good content to the site, and add it regularly. You are developing this site for people, not for search engine robots, so make sure that the content will draw people in. (Luckily, good content is also helpful for those search engine robots.)
Following up on the last tip about internal linking, it makes sense that external links are also important to your search engine optimization strategy. These are links from sites other than your own and in general, the more the better, assuming the links are coming from reputable sites and with some caveats listed below. One way to think of this is that search engines consider a link from one site to another as a vote of confidence.
In addition to the Facebook page and the search engine optimization we're working on, we're still interested in good old-fashioned ways of getting in front of more eyeballs. If you are willing to help spread the word about CEDC, we'd be grateful. We've prepared a number of badges and banners in various sizes for anyone's use to link back to us from their blog or website.
Part two in our series on Search Engine Optimization (SEO) covers the basics of internal linking. If you remember the pages that you created in part one (corresponding to the specific keywords and phrases you are targetting), the next step is to create links from all the other keyword references on all the other pages on your website to those keyphrase landing pages.
As you are creating your website, you are probably interested in making it easier for your audience to find it. This post will be the first in a series of posts with some quick and easy tips to help your site rise in the search results on keywords and keyphrases which relate to your organization and the information available on your website.
We have a volunteer-run program to take computers that are donated to us and make minor updates to ready them for use by groups that fall under our mission. We give them away for free to these groups. We only accept functioning and relatively recent computers since we don't often have volunteers to actually go through and rebuild the machines from the ground up.
Here are a few statistics about getting a refurb (or continuing to use the computer you currently have):
To follow up on a previous post about CEDC's new Facebook page, here's a slideshow on "Using Social Networks for Social Change" by Ivan Boothe. It's a quick overview of social media and social networks which you may find helpful if you're considering taking the plunge with your organization.
While we definitely encourage the use of open source software where possible and appropriate, there are times when you may need commercial software. TechSoup is one place where you can find some of it discounted heavily for non-profits. They also have online resources, from blogs and forums to articles and links, all for the benefit of non-profits.
As part of the unveiling of our new online presence, we've set up a Facebook page and a Facebook cause for ourselves. Our goal is to make connecting effortless for people who work with the organizations that we are here to serve, and to make it easy to share the work that both we and our partners are doing. We invite you to become a fan of CEDC on Facebook, or to join our cause -- and if you are one of our partners and you have a Facebook page or cause, let us know: we'll add you to our page as well.
Occasionally groups that come to us need help finding a host for their site. One of the recommendations that we often give to US-based non-profits is with a hosting company called Dreamhost. They carbon offset their electricity usage in their datacenters, so they are green[ish], and they also offer free hosting for 501(c)(3)'s.