As the end of the year, and the holiday season is quickly approaching, many organizations are getting ready to send out their standard "holiday card" mass mailing. These are normally low-cost, and include a small 1-2 line personalized message, pre-imprinted names/signatures or even just the organizations logo imprinted on a generic holiday card template. However, with a little creative thinking, organizations can get more out of this mass mailing opportunity by using it as a marketing or fundraising opportunity.