Avaaz took out an advertisement timed to coincide with a summit of EU leaders to try to push for support of a climate finance package and set the stage for Copenhagen in December. The proximity of the summit to Halloween lent itself to a concept that was a lot of fun to work on. As usual, the timing was short, but it turned out well and is printed full page, in full color, in today's international edition of the Financial Times.

We helped design an Avaaz campaign advertisement targeting Gordon Brown and David Miliband of the UK, encouraging them to "support a neutral EU force to protect Congo's civilians." Shortly after, Avaaz sent out an email describing how "[the UK] Africa minister called us immediately, and their position has shifted -- the UK has moved toward supporting a European force!"

The third ad in the G8 series by Avaaz.org parodied Street Fighter II, the video game popular in the early nineties which "featured a roster of eight playable characters that could be selected by the player. Ryu and Ken, the main characters from the original Street Fighter returned along with six new characters from different nationalities." [Wikipedia]

[Download a printable PDF of this ad]