Moira Gunn noted in her plenary at the 2011 Nonprofit Technology Conference that sometimes important innovations occur in technology come through an alternate use of existing technology rather than in the development of new technologies. Of course, that’s not always the case. (“I will find a way to use bulky 8lb portable phones,” promised one attendee). Sometimes advances in technology go hand-in-hand with innovative ideas on how to use them.

Many small non-profits are asking questions about whether or how deeply to get involved in social networks and social media. It's important to think it through before jumping in, because it will take a certain amount of resources to do it right and you will want to make sure you can devote them to it before you begin. If you are in this situation, you may find the video embedded below to be helpful in terms of quantifying the extent of social media adoption in broad terms.

I wanted to take a moment to highlight a free e-book that will be of interest to some of our non-profit partners.