The world of SEO is always changing, and while some of the algorithm adjustments seem rather obscure and hard to use in day-to-day life, a few of the (relatively) recent changes that Google has made to its ranking algorithms are fairly straightforward to implement. Late last summer Google phased in an SEO boost for sites that run securely, and last month Google announced that "mobile-friendliness" would be a factor that "would have 'a significant impact' on search results".
There is good news for both of these:
- It isn't hard and shouldn't be that costly to implement SSL.
You can run your entire site under SSL to gain this SEO boost, with the added benefit of increased security for you and your users.
- You already need a mobile-friendly site.
Making your site mobile-friendly isn't something you decide to do just because you will get an SEO boost from it. Chances are that mobile makes up a significant portion of your traffic (and rising) and you need to put out the welcome mat.
Please feel free to contact us if you'd like a quote to help with one (or both) of these issues.