CEDC
Nonprofit Design by CEDC
PROJECT:

The CliMatrix: COP15 ad in the Financial Times

Thumbnails (click for larger view):

The CliMatrix: COP15 ad in the Financial TimesThe CliMatrix: COP15 ad in the Financial Times
PARTNER: Avaaz.org
PROJECT TYPE: Advertisement | Print Design
OTHER TAGS: Climate Change | Angela Merkel | Barack Obama | Financial Times | Copenhagen (COP15) | Yukio Hatoyama | Parody

Avaaz, continuing in what has become a great tradition of parody ads, took out space in the "Green New Deal" supplement in the Financial Times today. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question "What is the CliMatrix?" and inviting readers to turn to the back page to find out.

On the back page we see the three leaders again with instructions that they "take the green pill" -- $200 billion to "fund the fight to save the world." See below for the full text of the ad.

OBAMA, HATOYAMA, MERKEL:
TAKE THE GREEN PILL.
FUND THE FIGHT TO SAVE THE WORLD.

All is not as it seems. The gulf between North and South in Copenhagen can still be bridged – if three key leaders, Obama, Hatoyama, and Merkel, face their responsibilities and wield their true powers. With their leadership, the richest nations can muster the $200 billion a year by 2020 needed to free developing countries, and the world, from enslavement to fossil-fuel-powered machines.

The sums only seem daunting until weighed against the alternative. What is more real: the price of transcending the carbon economy, or the cost of staying trapped within it – of accepting an illusory "deal" that barely slows humanity's race beyond the two-degree tipping point?

Our greatest enemy is the idea that the rules are fixed, that we can't design new funding sources, that we can't afford to save ourselves – that a real deal is impossible.


THIS IS THE WEEK.
EMBRACE YOUR DESTINY.
SAVE THE FUTURE.

Dec 11, 2009

Testimonial

My experience with Laryn has been exceptional! Not only was he professional and prompt, I thought he was fair in pricing. As a small non-profit trying to stretch our pennies I felt they went far with this organization. The work he's done thus far was exceptional and can't wait to work with him in the near future.

  –Tommia Hayes, Development Associate, Samaritan Ministry

The Beyond Charity report looks terrific, both in print and as a PDF, which is important because this piece was designed with electronic distribution in mind. As a writer, I especially appreciate that the report is visually engaging, which makes it a more effective tool for communicating information to a variety of stakeholders. The words and the design work hand in hand, and the design is both attractive and functional, giving readers important cues and multiple entry points into a necessarily text-heavy document. Great design like this makes my job easier and more rewarding -- and as always, it was a pleasure working with CEDC!

  –Amy Southerland, Writer & Communications Consultant, Word Honey