The CliMatrix: COP15 ad in the Financial TimesPARTNER: Avaaz.org
PROJECT TYPE: Advertisement | Print Design
Avaaz, continuing in what has become a great tradition of parody ads, took out space in the "Green New Deal" supplement in the Financial Times today. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question "What is the CliMatrix?" and inviting readers to turn to the back page to find out.
On the back page we see the three leaders again with instructions that they "take the green pill" -- $200 billion to "fund the fight to save the world." See below for the full text of the ad.
OBAMA, HATOYAMA, MERKEL:
TAKE THE GREEN PILL.
FUND THE FIGHT TO SAVE THE WORLD.
All is not as it seems. The gulf between North and South in Copenhagen can still be bridged – if three key leaders, Obama, Hatoyama, and Merkel, face their responsibilities and wield their true powers. With their leadership, the richest nations can muster the $200 billion a year by 2020 needed to free developing countries, and the world, from enslavement to fossil-fuel-powered machines.
The sums only seem daunting until weighed against the alternative. What is more real: the price of transcending the carbon economy, or the cost of staying trapped within it – of accepting an illusory "deal" that barely slows humanity's race beyond the two-degree tipping point?
Our greatest enemy is the idea that the rules are fixed, that we can't design new funding sources, that we can't afford to save ourselves – that a real deal is impossible.
THIS IS THE WEEK.
EMBRACE YOUR DESTINY.
SAVE THE FUTURE.