CEDC
Nonprofit Design by CEDC
PROJECT:

Olympic Handshake Wrap-up ad

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Olympic Handshake Wrap-up adOlympic Handshake Wrap-up adOlympic Handshake Wrap-up ad
PARTNER: Avaaz.org
PROJECT TYPE: Print Design | Advertisement
OTHER TAGS: Olympics | China | Ming Pao

The Avaaz Olympics campaign was wrapped up with an advertisement online and in Ming Pao in Hong Kong. The headline asks "As the Olympics draw to a close, what do 200,000 human rights and democracy loving global citizens want to bring to China?" The answer: A Handshake.

For some more background to the Olympic handshake campaign, see the Avaaz campaign page and the Youtube video that documents the London handshake initiated by the Dalai Lama.

Full text of Handshake ad

As the Olympics draw to a close, what do 200,000 human rights and democracy loving global citizens want to bring to China?
A Handshake


The Olympics have had many highs and lows for all of us. Clashes over Tibet, Burma and Darfur left many feeling uncomfortable about the games, while a thrilling opening ceremony and outstanding competitions captured our imagination. As the world reflects on the way forward after the Olympics, hundreds of thousands of citizens have come together through the internet to carry a simple gesture and a message from person to person across the world to Beijing and the people of China. That gesture is a handshake, and this is its message:
“With this handshake, we reach out to one another as citizens round the world in the Olympic spirit of friendship and excellence, committing to hold all our governments to a higher standard of peace, justice and respect for human dignity wherever they fall short – be it in Tibet, Iraq, Burma or beyond. Dialogue is the best way forward, for China, and the world.”
- signed by 191,453 citizens from all 192 countries


Avaaz.org is a new global web movement with a simple democratic mission: to close the gap between the world we have, and the world most people everywhere want. You can join the global handshake at www.avaaz.org.

Aug 21, 2008