Avaaz, continuing in what has become a great tradition of parody ads, took out space in the "Green New Deal" supplement in the Financial Times today. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question "What is the CliMatrix?" and inviting readers to turn to the back page to find out.
Organizations of all sizes want to put forward a professional appearance and inspire confidence rather than coming across as disorganized or sloppy. Make a positive first impression and carry your image and branding through all of your public-facing materials. CEDC can help with everything from save the date cards, brochures, and magazines to annual reports and books.
See below for selections of the print design that we've done. Feel free to explore using the tags within each project (by partner, by the type of project, or by relevant issue topics). We also do nonprofit web development and logo design.
Avaaz took out an advertisement timed to coincide with a summit of EU leaders to try to push for support of a climate finance package and set the stage for Copenhagen in December. The proximity of the summit to Halloween lent itself to a concept that was a lot of fun to work on. As usual, the timing was short, but it turned out well and is printed full page, in full color, in today's international edition of the Financial Times.
TckTckTck had a chance to put a full page, full-color ad on the back page of the Financial Times the day before UN climate talks began in New York and leading up to the G20 meeting in Pittsburgh. We were able to work with them under tight time constraints to develop a visual for their message. See below for the text of the ad, encouraging the leaders that will be attending the talks to take advantage of the opportunity to lead the way towards a fair, ambitious and binding deal in Copenhagen.
We recently helped Avaaz with the design of a t-shirt concept they had conceived as a fundraiser, with proceeds going "to support projects that enable Iranians to freely access the internet." Here's how they describe the concept:
Church World Service and CEDC continue the "Enough for All" series of brochures with this publication. The publication details the disproportionately heavy toll changes in the environment are taking on women and girls and urges the government to pay attention. The CWS campaign utilizes the challenges and opportunities brought by climate change to promote just and ecologically sustainable development.
This project blossomed into a four page spread after initially being conceived as a single page. Continuing on a successful theme of parodying pop culture to drive home a point, Avaaz.org embedded the drama of the UN global climate talks (in Poznan) and the upcoming EU summit (in Brussels) into a blockbuster storyline emphasizing the epic battle that faces Angela Merkel as she makes some very important decisions regarding the environment and the economy. We created the digital illustrations and other visuals to accompany it -- and we even managed to get a few Ewoks in on the last page.
We helped design an Avaaz campaign advertisement targeting Gordon Brown and David Miliband of the UK, encouraging them to "support a neutral EU force to protect Congo's civilians." Shortly after, Avaaz sent out an email describing how "[the UK] Africa minister called us immediately, and their position has shifted -- the UK has moved toward supporting a European force!"
With the success of the redesigned Bridges magazine, Bon Secour Spiritual Center wanted a special edition of the magazine to promote their fundraising campaign. The special edition includes: giving opportunities, information of how the funding will be used and drawings of the planned renovations for the center.
In 2007, Bon Secours Spiritual Center came to CEDC in hopes of creating a more effective promotional tool out of their newsletter, Bridges, which at the time was designed in-house. CEDC redesigned the current look and created a smaller sized 6x9, 4-color magazine format for the new bi-yearly publication. The magazine includes informative articles, announcements and services offered by the center, as well as a detailed 8-month program calendar.
The Community Foundation wanted to present groundbreaking work done by the Collaborative for Education Organizing (CEO) to the community. This white paper details the activities of CEO and the five organizations who received grants from CEO. It was important to CFNCR that the report be clean, eye catching and engaging for the reader. Using white space, pull-quotes, large bold areas of color, with famous historical quotes on education and images taken by students from the participating organizations helped accomplish this goal.
Avaaz developed two ad campaigns to run in African countries neighboring Sudan offering a strong defence of the International Criminal Court and the trial of Omar al-Bashir after he was indicted for genocide.
The Avaaz Olympics campaign was wrapped up with an advertisement online and in Ming Pao in Hong Kong. The headline asks "As the Olympics draw to a close, what do 200,000 human rights and democracy loving global citizens want to bring to China?" The answer: A Handshake.
Avaaz developed a broad campaign relating to the Olympics in Beijing and unfurled it in advance of the opening ceremonies, continuing all the way through to the closing ceremonies. A large piece of the overall campaign that we helped with was the "Love China Love X" theme, which was pushed online, in newspapers, and in unique formats like pedicabs, scooters, and pediwalkers. The three prongs of the campaign were:  Love China Love Tibet  Love China Love Darfur and  Love China Love Burma.
Catholics in Alliance came to us with a theme and a typographic logo that they wanted to incorporate into the design for this non-partisan voter's guide to help educate voters for the 2008 presidential election. The theme was "Faith can move mountains: vote the common good," so we suggested a concept to visually link the two: a small, non-descript church in the middle of flat land, with a mountain looming in the distance where it had no business being. (The mountain is actually Denali/Mt. McKinley, the tallest peak on this continent.)
The third ad in the G8 series by Avaaz.org parodied Street Fighter II, the video game popular in the early nineties which "featured a roster of eight playable characters that could be selected by the player. Ryu and Ken, the main characters from the original Street Fighter returned along with six new characters from different nationalities." [Wikipedia]
Second in a series of three, this ad ran in conjunction with the G8 meetings in Japan. The subject matter was a pop culture reference to something from Japan, a parody of "Hello Kitty" to call out the leaders who are blocking progress on the climate change issue.
This ad was the first in a series of three which we worked on with Avaaz.org in conjunction with the G8 meetings in Japan in July of 2008. The opening of the meetings coincided with the beginning of the Tanabata festival, "when people in Japan write their wishes for the year ahead and tie them to bamboo trees." A number of other groups also partnered on this ad (Oxfam, Save the Children, ONE, and GCAP), and they had been collecting virtual "wishes" from their constituents.
Church World Service came to CEDC for help on a brochure for its "Enough for All" campaign. The campaign utilizes the challenges and opportunities brought by climate change to promote just and ecologically sustainable development. Key concerns were to use 100% recycled paper and vegetable inks and to use striking, optimistic photography to make an impression that we have hope if we start now.
Mentors Inc. has come to CEDC for several years to design materials for their Annual Graduation which honors mentors and graduating seniors. For the May 2008 graduation Mentor's Inc. wanted a different format from the past so we came up with a larger size for the program to better fit all the sponsors and advertisements and a different folding style for the invitation. The project was printed on 100# gloss cover and included a save-the-date postcard, an invitation, envelopes, a reply card, an auction card, and a program book.
CFNCR wanted to create an easy handbook for new donors – to orient them to the services offered by the organization, as well as the benefits available to the donor. The design, in keeping with the new corporate identity, uses a bright palette of colors, bold photographs, and white space. The design enhances the content, making it easy for users to find the answers they are looking for.