CEDC
Nonprofit Design by CEDC
PROJECT:

Sakineh: Her Life is in Your Hands (ads in Brazil and Turkey)

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Sakineh: Her Life is in Your Hands (ads in Brazil and Turkey)Sakineh: Her Life is in Your Hands (ads in Brazil and Turkey)
PARTNER: Avaaz.org
PROJECT TYPE: Print Design | Advertisement
OTHER TAGS: Sakineh | Valor Economico | Habertürk | Recep Tayyip Erdoğan | Luiz Inácio Lula da Silva | Women | Human Rights

As a follow-up to their global petition against stoning and protesting the unjust judgment against Sakineh Mohammadi Ashtiani, we worked with Avaaz to design a set of ads in the global push to save Sakineh and stand for human rights. The ads feature images of Brazil's Lula and Turkey's Erdoğan holding an image of Sakineh underneath a headline that says "Her Life is In Your Hands." The text that follows is a call to action for the leaders to do what they can to save Sakineh and help bring an end to the practice of stoning.

See below for more information about these related campaigns:

Brazil and Turkey: Save Sakineh

Sakineh Mohammadi Ashtiani could be executed for adultery in Iran within days.

But intense diplomatic pressure from two men could save her life -- President Lula of Brazil and Prime Minister Erdoğan of Turkey. They are powerful allies of Iran and both countries have condemned the case.

Avaaz is launching an emergency ad campaign in key newspapers in Brazil and Turkey urging the two leaders do all they can to secure Sakineh's release and stop stoning.

If just 5,000 of us donate a small amount in the next 72 hours we'll make this powerful appeal before it's too late.

Link to campaign (Donate to this campaign)

Stop Stoning!

Last week a massive global outcry stopped an Iranian woman, Sakineh Mohammadi Ashtiani, from being stoned to death.

But Sakineh still faces hanging, and today, fifteen more people await execution by stoning -- people are buried up to their necks and large rocks are hurled at their heads.

Sakineh's brave children's international campaign shows that worldwide condemnation works. Let's turn this family's desperate appeal into a movement that ends stoning for good - sign the petition and send to everyone:

To Ayatollah Ali Khamenei and the leaders of Iran
We call on you to finally put an end to capital punishment by stoning and to reverse the unjust judgment in the case of Sakineh Mohammadi Ashtiani.

Link to campaign (Sign the petition)

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Aug 9, 2010

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The Beyond Charity report looks terrific, both in print and as a PDF, which is important because this piece was designed with electronic distribution in mind. As a writer, I especially appreciate that the report is visually engaging, which makes it a more effective tool for communicating information to a variety of stakeholders. The words and the design work hand in hand, and the design is both attractive and functional, giving readers important cues and multiple entry points into a necessarily text-heavy document. Great design like this makes my job easier and more rewarding -- and as always, it was a pleasure working with CEDC!

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