Trick... or Treaty?PARTNER: Avaaz.org
PROJECT TYPE: Print Design | Advertisement
Avaaz took out an advertisement timed to coincide with a summit of EU leaders to try to push for support of a climate finance package and set the stage for Copenhagen in December. The proximity of the summit to Halloween lent itself to a concept that was a lot of fun to work on. As usual, the timing was short, but it turned out well and is printed full page, in full color, in today's international edition of the Financial Times.
Pictured (left to right): Donald Tusk (as Frankenstein), Nicolas Sarkozy (as Dracula), Angela Merkel (as a skeleton) and Gordon Brown (as a sorcerer). The text of the advertisement is below.
TRICK... OR TREATY?
This Halloween, EU leaders could give the world a terrifying surprise – or a treat that will make children happy for decades.
If Brown, Merkel, Sarkozy, and Tusk support a €110 billion climate finance package – including €35 billion from the EU – at this afternoon's summit, they could set the stage for a fair, ambitious, and binding global climate deal in Copenhagen. But without their leadership, 2009 may forever be remembered as the moment that pointed the world towards a permanent house of horrors – droughts, floods, famine, and an irreversible climate catastrophe.
Brown, Merkel, Sarkozy, and Tusk: Don't be monsters. Use this Halloween to avert real-life climate horror.
Avaaz.org is a global campaign network of 3.6 million citizens who take action for a more just and peaceful world. Avaaz means 'voice' in many languages. www.avaaz.org