We helped Avaaz put together a two-page "Christmas card," published on Tuesday, December 11, in Uganda's Daily Monitor newspaper (with a print circulation of ~40,000 it's the country's largest print daily, and has the most visited website in the country). View their campaign page here and read the text of the ad below.
Avaaz.org is "a new global web movement with a simple democratic mission: to close the gap between the world we have, and the world most people everywhere want." We have partnered with them on a variety of global campaigns, working together on projects for both web and print.
We designed a logo and developed a microsite for Avaaz.org's Elections Not Auctions campaign, aiming for a nonpartisan flavor. The logo is being used on everything from small printed play money bills, rubber stamps, and large banners at events. (See a slideshow of a recent event here).
From time to time we help Avaaz.org with campaign and web graphics to be used in a variety of ways online.
Avaaz.org today released poll results regarding whether Palestinians should have the right to their own state, in the opinion of citizens in Germany, France, and the UK. In conjunction with this, they are "installing a 20 metre (four-story) high giant Palestinian flag outside the European Council, delivering a 913,171 signature-strong petition, and will run a full page ad in The Guardian calling for European action."
As a follow-up to their global petition against stoning and protesting the unjust judgment against Sakineh Mohammadi Ashtiani, we worked with Avaaz to design a set of ads in the global push to save Sakineh and stand for human rights.
Avaaz, continuing in what has become a great tradition of parody ads, took out space in the "Green New Deal" supplement in the Financial Times today. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question "What is the CliMatrix?" and inviting readers to turn to the back page to find out.
Avaaz took out an advertisement timed to coincide with a summit of EU leaders to try to push for support of a climate finance package and set the stage for Copenhagen in December. The proximity of the summit to Halloween lent itself to a concept that was a lot of fun to work on. As usual, the timing was short, but it turned out well and is printed full page, in full color, in today's international edition of the Financial Times.
TckTckTck had a chance to put a full page, full-color ad on the back page of the Financial Times the day before UN climate talks began in New York and leading up to the G20 meeting in Pittsburgh. We were able to work with them under tight time constraints to develop a visual for their message. See below for the text of the ad, encouraging the leaders that will be attending the talks to take advantage of the opportunity to lead the way towards a fair, ambitious and binding deal in Copenhagen.
We recently helped Avaaz with the design of a t-shirt concept they had conceived as a fundraiser, with proceeds going "to support projects that enable Iranians to freely access the internet." Here's how they describe the concept:
I hopped on my bike for an extended lunch hour today and I joined a group of folks who were calling for building a green economy and a binding global treaty, new green jobs, carbon caps and the like. We had helped Avaaz.org put together some stickers and a large banner so it was neat to see those in action as well as some of the other paraphernalia Avaaz and the other organizers had built and gathered (green hard hats, white worker's overalls spray painted with slogans, windmills, a big wall posted with local green stories that had been submitted via the web, etc.)
This project blossomed into a four page spread after initially being conceived as a single page. Continuing on a successful theme of parodying pop culture to drive home a point, Avaaz.org embedded the drama of the UN global climate talks (in Poznan) and the upcoming EU summit (in Brussels) into a blockbuster storyline emphasizing the epic battle that faces Angela Merkel as she makes some very important decisions regarding the environment and the economy. We created the digital illustrations and other visuals to accompany it -- and we even managed to get a few Ewoks in on the last page.
We helped design an Avaaz campaign advertisement targeting Gordon Brown and David Miliband of the UK, encouraging them to "support a neutral EU force to protect Congo's civilians." Shortly after, Avaaz sent out an email describing how "[the UK] Africa minister called us immediately, and their position has shifted -- the UK has moved toward supporting a European force!"
Avaaz developed two ad campaigns to run in African countries neighboring Sudan offering a strong defence of the International Criminal Court and the trial of Omar al-Bashir after he was indicted for genocide.
The Avaaz Olympics campaign was wrapped up with an advertisement online and in Ming Pao in Hong Kong. The headline asks "As the Olympics draw to a close, what do 200,000 human rights and democracy loving global citizens want to bring to China?" The answer: A Handshake.
Avaaz developed a broad campaign relating to the Olympics in Beijing and unfurled it in advance of the opening ceremonies, continuing all the way through to the closing ceremonies. A large piece of the overall campaign that we helped with was the "Love China Love X" theme, which was pushed online, in newspapers, and in unique formats like pedicabs, scooters, and pediwalkers. The three prongs of the campaign were:  Love China Love Tibet  Love China Love Darfur and  Love China Love Burma.
The third ad in the G8 series by Avaaz.org parodied Street Fighter II, the video game popular in the early nineties which "featured a roster of eight playable characters that could be selected by the player. Ryu and Ken, the main characters from the original Street Fighter returned along with six new characters from different nationalities." [Wikipedia]
Second in a series of three, this ad ran in conjunction with the G8 meetings in Japan. The subject matter was a pop culture reference to something from Japan, a parody of "Hello Kitty" to call out the leaders who are blocking progress on the climate change issue.