Continuing our series of non-profit SEO tips, I encourage you to take a look at your site as it renders in text form, as it is "seen" by Google and other search engines.There are a number of different "SEO browsers" you can experiment with to see which of them is useful for you.
The National Catholic Partnership on Disability's new site recently went live. We developed it in Drupal and trained NCPD staff so that they can manage the site themselves. We had input from folks in their offices and on their board regarding accessibility preferences and ended up building two separate themes, one which included graphics and one which was a stripped down "text only" version.
As you design your site and add content, you should be considering best practices for users who are visually impaired or who browse with screen readers. It is fortunate that much of the basic advice regarding accessibility can also help with search engine optimization. "Google is blind" is a phrase you hear a lot in introductory SEO circles.