We designed a trillion dollar bill for Avaaz.org and 350.org, whose joint petitions have garnered over a million signatures asking governments to stop subsidizing fossil fuels and instead invest in green climate solutions.
This project blossomed into a four page spread after initially being conceived as a single page. Continuing on a successful theme of parodying pop culture to drive home a point, Avaaz.org embedded the drama of the UN global climate talks (in Poznan) and the upcoming EU summit (in Brussels) into a blockbuster storyline emphasizing the epic battle that faces Angela Merkel as she makes some very important decisions regarding the environment and the economy. We created the digital illustrations and other visuals to accompany it -- and we even managed to get a few Ewoks in on the last page.
Avaaz, continuing in what has become a great tradition of parody ads, took out space in the "Green New Deal" supplement in the Financial Times today. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question "What is the CliMatrix?" and inviting readers to turn to the back page to find out.
Avaaz took out an advertisement timed to coincide with a summit of EU leaders to try to push for support of a climate finance package and set the stage for Copenhagen in December. The proximity of the summit to Halloween lent itself to a concept that was a lot of fun to work on. As usual, the timing was short, but it turned out well and is printed full page, in full color, in today's international edition of the Financial Times.
TckTckTck had a chance to put a full page, full-color ad on the back page of the Financial Times the day before UN climate talks began in New York and leading up to the G20 meeting in Pittsburgh. We were able to work with them under tight time constraints to develop a visual for their message. See below for the text of the ad, encouraging the leaders that will be attending the talks to take advantage of the opportunity to lead the way towards a fair, ambitious and binding deal in Copenhagen.
I hopped on my bike for an extended lunch hour today and I joined a group of folks who were calling for building a green economy and a binding global treaty, new green jobs, carbon caps and the like. We had helped Avaaz.org put together some stickers and a large banner so it was neat to see those in action as well as some of the other paraphernalia Avaaz and the other organizers had built and gathered (green hard hats, white worker's overalls spray painted with slogans, windmills, a big wall posted with local green stories that had been submitted via the web, etc.)
Second in a series of three, this ad ran in conjunction with the G8 meetings in Japan. The subject matter was a pop culture reference to something from Japan, a parody of "Hello Kitty" to call out the leaders who are blocking progress on the climate change issue.
This ad was the first in a series of three which we worked on with Avaaz.org in conjunction with the G8 meetings in Japan in July of 2008. The opening of the meetings coincided with the beginning of the Tanabata festival, "when people in Japan write their wishes for the year ahead and tie them to bamboo trees." A number of other groups also partnered on this ad (Oxfam, Save the Children, ONE, and GCAP), and they had been collecting virtual "wishes" from their constituents.
Church World Service came to CEDC for help on a brochure for its "Enough for All" campaign. The campaign utilizes the challenges and opportunities brought by climate change to promote just and ecologically sustainable development. Key concerns were to use 100% recycled paper and vegetable inks and to use striking, optimistic photography to make an impression that we have hope if we start now.
This ad was developed in typical Avaaz fashion -- in response to current conditions on the ground, with very little lead-time. It was an attempt to pressure Japan, the USA, and Canada, who were holding up the Bali climate talks by refusing to consider emissions targets.
The concepts evolved slightly in the little time we had available to work on it. The resulting parody of the widely recognizable Titanic poster garnered much press attention and reports indicate that it was instrumental in helping nudge Japan towards accepting emissions targets.